Organizing and Mobilizing Campaigns Relating to Freedom of Speech Through Social Media.
Today social media plays a monumental role in defining the manner through which info can reach masses and how people can share their opinions. As a matter of facts, social media has enabled people from all walks of the world to have a platform of expressing their resentments as well as appreciate positive ideas and decisions of a government and also a means to interact with fellow and like minded individuals. This is not confined to only the general public, but also to political campaigns and strategies that have been employed and leveraged successfully through popular social media platforms.
Take US president for example. The political team of the current president of United States knew of the massive and under-utilized potential of social media so they planned and mobilized effective campaigns through the versatile social media platforms which saw their election to the White House.
Another point in study was the use of social media to mobilize and successfully plan protest by some countries such as Egypt and Libya who were demonstrating about poor governance and the disparities between individual incomes and were able to reach and mobilize tens of thousands. This shows how much effective social media is.
Popular social media platforms such as Facebook. Twitter, MySpace, Youtube and Blogs are versatile platforms with millions of users and various modes through which you can share user generated content for the targeted audience. This is effective because the content gets to reach a considerate number of people at a go, who in turn can share it with friends and associates thus getting the message across the public at minimal costs and in a speedy manner. The users can also open dialogues and voice there concerns and opinions about the content.
Factors which ensure success of social media include:
Trust and Credibility
Through social media, dialogues and immediate feedback can be obtained making it so effective for you to sensitize the public on any matters of concern. Also the ability to remove any doubt can be achieved easily because unlike in the traditional model whereby you employ a spokesperson to represent you, in social media you directly communicate with your followers and target group hence raising credibility and trust.
You therefore must nurture and create credibility by being active on matters concerning the general public and in turn you will create a large database of followers who trust your ideologies and reasoning.
Cheap and highly targeted.
Compared to the traditional modes of communication such as television ads, social media has proved to be both cheap yet so effective. For instance, you could use Twitter hash tags which in the event that they go viral, have the potential to carry the message across a very large group of people in minimal time.
The possibility of having users get the message later when they log in into their accounts is also a big factor in determining how effective social media is. Also through Groups and Fan Pages on Facebook or MySpace has enabled the reach of a much targeted group whose interaction and user-engagement can go deep in getting the message across all walks of the world.